강점이 · 강점을
strength, strong point, advantage
Example
이 제품의 가장 큰 강점은 가격이에요.
This product's biggest strength is its price.
Word parts
강 strong+점 point
Literally 'strong point'.
Good to know
Pronounced [강쩜]; 강점 stresses competitive strength, while 장점 is a general good point.